Bok Tower Gardens > About Bok Tower Gardens > Long Range Fundamental Plan

Long Range Fundamental Plan

Long-Range Fundamental Plan 2011-2015
Executive Summary

Mission Statement

To share Edward Bok’s gift of a beautiful and serene garden with music, architecture, and nature, so that all who visit will be inspired by his vision: “Make you the world a bit better or more beautiful because you have lived in it.”

Core Institutional Values

• Excellence and integrity in all we do
• Fairness, respect and dignity for all
• Respect for Bok’s legacy and vision
• Wise use of resources
• Respect for beauty and the environment

Vision Statement

To offer visitors a unique experience in a world-class garden where one can find beauty, peace, and inspiration.

Institutional Goals and Objectives

1. We are committed to promoting our distinctiveness as a large public garden in preserving and sharing the legacy of Edward Bok, and serving as a worldwide source of valued and authoritative information.

A. Objective: Brand and market Bok Tower Gardens as one of the world’s finest gardens that is recognized as a top destination to visit.

B. Objective: Ensure that the Tower and its art, gardens, archives, carillon, Pinewood Estate, and adjoining open lands are protected and preserved.

C. Objective: Maintain a high level of integrity and quality in the presentation methods used to educate the public about us.

2. We are committed to stewardship of the environment through our programs and our practices.

A. Objective: Manage natural, agricultural, and open lands to promote a diversity of native plant and animal life, along with preservation of historic and agricultural land use.

B. Objective: Conserve rare plant species through research, display, and education.

C. Objective: Promote environmental education through youth and adult education programs.

D. Objective: Conserve resources through operational practices that reduce waste and negative impact to the environment.

3. We are committed to delivering a high quality of presentation in our core areas of horticulture, conservation, and music, and by exceeding constituent expectations in our customer service, visitor amenities, and programming.

A. Objective: Create a campus master plan to bring all functions (present and future) of the grounds and facilities into an effective and organized layout.

B. Objective: Balance staff and volunteer resources to achieve highest standards possible for presentation and customer service.

C. Objective: Ensure our facilities are providing the needed services and amenities at a very high level of quality.

D. Objective: Incorporate technology and other resources as necessary to improve the quality of our presentations and customer service.

4. We are committed to promoting and maintaining our relevance in the community in which we operate, among our peers, and among those who attend and support us.

A. Objective: Respond to societal, community and constituent needs, tourism development impact such as LEGOLAND, and stay current with industry trends.

B. Objective: Take an active role in community/regional affairs (economic development, transportation routes, VCBs, tourism efforts, advocacy, etc).

C. Objective: Optimize the number of “points of connection” with the public (e.g. events, concert venue, wedding place, place to eat lunch) by marketing Bok Tower Gardens as a destination with multiple facets.

D. Objective: Engage others in the culture of Bok Tower Gardens via education and interpretive programs.

E. Objective: Invite access and increase outreach to those who may have barriers to attendance.

5. We are committed to building long-term financial sustainability by becoming more efficient and strategic financially to ensure the achievement of institutional objectives.

A. Objective: Achieve a high-functioning Board via effective recruitment, development and governance.

B. Objective: Maintain a high-functioning staff dedicated to working as a team to execute the vision with clear objectives and accountability measures.

C. Objective: Create efficient and sustainable income from operations such as events, programs, concerts, and facilities.

D. Objective: Accelerate growth of earned and contributed income to overcome the projected structural deficit.